Case study

Optimizing and scaling an L&D academy at an internationally recognized institution.

Think Tank had an internationally recognized reputation and was set to scale. Over three and a half years, my team and I rebuilt the academic operating system to grow with it.

95%+
On-time completion
sustained
3×
Scale across learners,
teams, and content
Top 10 global
All areas of study,
independent rankings
75%+
AI scaffolding
time saved
Summary

Joined Think Tank as Director of L&D at a turning point. The reputation was strong. The operating system underneath needed reinforcement before significant growth could safely happen.

Metrics weren't rigorous enough to drive decisions at scale. Quality feedback surfaced recurring patterns. The content pipeline couldn't keep pace with curriculum demand.

Over three and a half years, my team and I rebuilt the foundation, scaled the engine, and held the standard, across a learner base in 50+ countries and a remote instructor and mentor network spanning three continents. The Rookies ranked the institution in the global top 10 across every area of study throughout my tenure.

The Brief

Strengthen the operating system of a top-ranked private institution before scaling. Modernize the content production pipeline. Hold quality through significant growth, across an international cohort spanning 50+ countries and under provincial regulatory oversight.

Act One: Governance and Diagnostics

Tighten the measurement and the foundation before scale.

Over three and a half years, my team and I rebuilt the foundation across 77 courses and 1,200+ hours of content. We tightened standards to PTIB (now PTIRU) accreditation, introduced seven weekly KPI metrics for completion and quality, and rebuilt educator onboarding, performance management, and student-of-concern frameworks. A lean team, scaling outcomes without scaling headcount.

The work was driven by two recurring patterns in the quality feedback: content drift, as materials aged out of currency faster than the curriculum could refresh them, and support saturation, as the support system struggled to keep pace with demand. Underneath both, the metrics weren't yet capturing completion with the rigor needed to drive decisions at scale.

  • Standards & governanceBuilt the quality governance system, standards, weekly review, and accountability, aligned to PTIB / PTIRU accreditation across all 77 courses and 1,200+ hours.
  • MeasurementSeven weekly KPI metrics for completion, support, and quality at scale.
  • SystemsEducator onboarding, performance management, learner support, student-of-concern frameworks.

You can't scale what you can't see. I rebuild measurement before I rebuild anything else.

Act Two: The Production Engine

Rebuild the workflow that feeds the institution.

With the foundation holding, we rebuilt the content production engine itself.

We operationalized an AI-augmented scaffolding workflow that cut planning, outlining, assessment drafting, and post-recording synthesis time by 75% or more. AI handled storyboards, course skeletons, exercise and rubric drafts, and transcript summaries. SMEs and educators still owned the development, scripting, recording, and final say. The AI removed the bottleneck, not the authorship.

In parallel, we delivered the largest curriculum overhaul in the institution's portfolio: a full refresh of the flagship 16-month program, the launch of a new 16-month advanced intensive, and the architectural foundations for LMS 2.0, built with Engineering and Product.

The work spanned program and project management, instructional design oversight, change management, and vendor management across academic, engineering, product, and operations stakeholders. None of it solo: the function depended on every direct report and contracted SME holding a shared standard.

Content production workflow: traditional vs. AI-augmented
BEFORE Traditional serial pipeline. Every stage manual. SMEs bottlenecked. Needs Manual Design Manual Develop SME-led Produce SME-led Assess Manual Deploy / evaluate Manual AFTER AI assists with scaffolding, design, assessment drafts, feedback synthesis. SMEs still own development, scripting, and recording. Needs AI-assisted Design AI-assisted Develop SME-led Produce SME-led Assess AI-assisted Deploy / evaluate AI-assisted
  • Content scale77 courses, 778 lessons, 1,200+ hours of content under accreditation alignment.
  • Curriculum workFull refresh of CG Asset Creation (four specialization paths); launched Houdini for Film or Games (16-month intensive).
  • SME network25–28 contracted SMEs concurrently, 100+ sourced and onboarded across tenure.
  • LMS partnershipEngineering and Product collaboration on Portal (later Portl), Think Tank's proprietary LMS.

AI is leverage, not authorship. I rebuild production engines so experts can spend their time where it actually matters.

Act Three: Scale, Outcomes, Recognition

What the systems produced.

The diagnostic phase had surfaced two root patterns: content drift and support saturation. Both resolved. Content drift cleared through full curriculum refresh and new program launch. Support saturation cleared through operational workflow optimization. Quality complaints dropped sharply.

Under the new measurement framework, on-time completion held at 95%+. The Rookies ranked the institution in the global top 10 across every area of study throughout my tenure.

I left when the work I was hired to do was done. The systems are still running.

The proof of a good operating system isn't how it performs while you're there. It's that it keeps performing after you leave.

Outcomes

Three and a half years. One operating system. Recognised by the people who hire from it.

95%+
On-time completion held

Under the new measurement framework, sustained across a fully international cohort.

75%+
AI scaffolding time saved

Planning, outlining, assessment drafting, and post-recording synthesis time cut. SMEs still owned the substance.

Top 10global
Across every area of study

The Rookies global rankings, judged on portfolio reviews by working industry hiring professionals.

1,200+ hours
Of accredited content

77 courses, 778 lessons, all aligned to PTIB / PTIRU standards.

From a colleague
Mel has a rare ability to design and scale operating models that work in practice, balancing strategy, execution, and people with clarity and calm.
Laura Coumbe  ·  Artist Manager & Talent Specialist, Think Tank Training Centre
External validation

The work was measured by the people who hire from it.

Two independent industry sources documented work I led at Think Tank. The Rookies methodology is based entirely on portfolio reviews by working industry professionals, meaning the rankings directly measure what the academic systems produced.

The Rookies / Global School Rankings

Top 10 globally across every area of study; top 3 in Canada.

Including #1 globally for Game Design & Development in 2023. Methodology: portfolio reviews by working industry hiring professionals.

View ranking →
DigiBC / November 2023

Houdini program launches profiled by BC's creative technology industry association.

Two new 16-month intensive programs in procedural VFX, designed with industry collaboration, added to the curriculum during my academic leadership.

Read article →
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